Tag Archives: Certified Luxury Home Marketing Specialist

Six Pricing Mistakes Sellers Should Avoid

house-for-sale1When attempting to sell your home, the goal is to garner as much money for your investment as possible; however, the catch-22 is that one of the key factors to actually encouraging interest on your property is to offer a fair price.  Therefore, if you are serious about finding the right buyer, establishing a solid pricing strategy is an absolute must.

With this in mind, it’s important to start by being aware of the six common pricing mistakes that all sellers should attempt to avoid.

1.) OVERPRICING FROM THE START: Sure, you obviously love your home and feel that it’s the best property on the block; however, while it may seem natural to start with a listing price that is relative to the value you see, making the mistake of overpricing your home at the outset could deter potential buyers—especially if recent sales and other neighborhood factors fail to justify your starting point.  In addition, since multiple price reductions tend to keep properties on the market for longer periods of time, you may be setting yourself up for avoidable frustration.

2.) LEAVING OUT POTENTIAL BUYERS IN ONLINE SEARCHES: When perusing through online listings, the first parameter that most buyers use to narrow their options is price.  For example, if a buyer’s target price range is $250,000 to $300,000, your home will never get seen if it’s listed at $305,000.  While that last $5000 may be important to you, it’s probably wise to settle upon $300,000 so changes are better that you’ll capture buyers in the ranges above and below your price.

Ultimately, what you decide upon is up to you and your agent, but if you’re already teetering on your price anyway, having a bit of flexibility might be worth considering.

3.) NOT TAKING RECENTLY SOLD PROPERTIES INTO ACCOUNT: While it may seem logical to base your starting price off of what other homes are listed for in your area, it’s important to understand that in order to generate buyer interest, you should consider final sale prices instead.  Having a solid understanding of the recent sales in your neighborhood will not only help you to see the bigger picture, but bring you some peace of mind as well.

4.) GETTING TOO CREATIVE WITH YOUR ASKING PRICE: When shopping retail, there’s a reason prices tend to include round, easy numbers—i.e. $15.99, $220.00, $6.50—instead of complex combinations like $15.26 or $219.82.  In order to generate interest, you’ll want to make things easy for potential buyers by selecting a price that’s memorable and inviting.  Listing your home for $512,477 instead of $512,000 may not only give potential buyers pause, but divert unnecessary attention from your property to you, the seller.

5.) NOT BEING OPEN TO NEGOTIATION: Plain and simple, negotiation is a two-way street, which means finding a bit of common ground is important.  The quickest way to kill a sale is to refuse to budge in regards to your asking price or the other conditions involved in the final agreement.  Instead of digging your heels in from the very beginning, ask yourself whether you’d rather wait a long time to get your full asking price, or whether you’d like to close as soon as possible.  By thinking in those terms, you’re more likely to see the benefit in making a few concessions.

6.) IGNORING YOUR AGENT’S INSIGHTS: The first step in selling your home for an acceptable price is to not only select an experienced agent, but to listen to their advice.  Helping you sell your home is about more than simply placing it online or putting signs in the yard—it’s about looking at your individual situation from all angles, to include your home’s features, the local market, recent sales, and more.  Therefore, if you want to make an informed decision, make a point to listen to the information being provided.

If you would like to know more or if you want to begin the selling process, please feel free to contact me.  I’d love to hear from you.

Marie Dinsmore | The Dinsmore Team | www.dinsmoreteam.com | 770-712-7789

 

Get Ready for Home Builder Year-End Sales

cyrus-exteriorWhen it comes to big-ticket purchases such as cars and electronics, many people expect year-end sales and incentives; however, what they may not realize is that developers and builders are also willing to propose incentives as well.

By offering a variety of extras such as freebies, upgrades, reduced prices, and other enticements, many builders hope to boost sales during the typically slow winter months, especially since most buyers are too busy with holiday events to focus on relocation.  By sweetening the deal, builders create a win-win situation for themselves, as well as the buyer, which allows them to finish one division before embarking on newer projects.

Still, year-end incentives are not just about drawing potential home owners to close-out communities—in many ways, they help attract shoppers to start-up developments as well.  In these neighborhoods, once the first four or five homes have been sold, the early-bird pricing goes up, making it important to take advantage of low prices as they occur.

In regards to what types of year-end incentives are offered, it generally depends upon what the developer thinks local buyers will value the most.  Kitchen upgrades tend to garner a lot of attention; however, other builders offer everything from third garages and closing costs, to design options and flat screen TVs.

As we get further into fall, if you’re in the market for a new home, it’s wise to consider your options before the year is through.  Instead of waiting until spring when prices will have gone back up, you’ll save a lot of money by getting a head-start on the process in November or December.

If you need assistance or would simply like some advice on how to best utilize the next few months, I’d love to speak with you.

Please do not hesitate to contact me.

Marie Dinsmore | The Dinsmore Team | www.dinsmoreteam.com | 770-712-7789

Get Started on Your Fall Home Maintenance Checklist

fall-house-e1410287548221While the weather is still relatively warm in this part of the country, it’s hard to miss the whispers of fall that have begun to make their way into the rustling leaves and cool, crisp mornings.  While autumn is characterized by a sort of sleepy transition into the frosty winter months, it’s also the perfect time to put a bit of effort into some do-it-yourself tasks that will have a positive impact on both the state of your home, as well as your wallet.

1.) GUTTERS: It’s not uncommon for most of us to overlook the true impact that gutters have on our property.  Without a whole lot of aesthetic appeal, it’s easy to forget that they divert thousands of gallons of water from our homes on an annual basis.  Unless you make a point to keep them clean, clogged gutters can lead to water in your home and an abundance of rust, rot, and corrosion.  Therefore, before the foliage really begins to change, make a point to have your gutters thoroughly cleaned and covered with a mesh guard.

2.) STOP LEAKS: When it comes to energy costs, nothing can hurt your wallet like air leaks around windows and doors.  Generally speaking, gaps in your weather stripping and caulk may actually add about 10% to your heating bill, so it’s important to look for leaks.  For areas that appear to need your attention, replace any worn weather stripping or missing/damaged caulk and don’t forget to check around all electrical, cable, and phone entry points.

3.) DON’T NEGLECT YOUR ROOF: Instead of waiting until there’s water coming through your ceiling, it’s important to inspect your roof so that little annoyances are stopped before they become massive problems.

Start by inspecting your roof from top to bottom and looking for cracks and wind damage, as well as missing, broken, or curled shingles.  While you’re up there, take a look into your gutters—if you notice large accumulations of granules, your roof may be shedding its coating, which means further issues are just around the corner.

4.) INSPECT YOUR FURNACE: While it may seem a bit redundant, it’s important to have your furnace inspected by a professional once a year.  Again, while it may cost you a little bit of money, prevention will save you from having to shell out an abundance of money for large repairs and replacements.

On your own, pay attention to things such as noisy belts, erratic behavior, and general poor performance.  All of these things can be signs that your parts are faulty, worn, or damaged, or that your heating ducts are blocked.

5.) STAY ON TOP OF GAS PROBLEMS: If you have a gas heater, keeping it in working condition is not only a cost issue, but a safety issue as well.  Having a professional check it each year will not only save you money in operating costs, but help prevent poisonous gases from leeching into the air of your home.

6.) FIRE PROOFING: Sure, the likelihood of your home going up in flames is pretty slim; however, it happens and for anyone who has seen what a house fire looks like, the sight is truly horrific.  Therefore, as we head towards winter and things like Christmas lights and trees, it’s important to take some extra steps to protect your family in case of a fire.

The first step involves not only replacing the batteries in each of your smoke detectors (don’t neglect your carbon monoxide detectors as well!), but testing them and making sure one is installed on every floor of your home—including the basement.

Next consider drawing up a few fire escape plans and make sure there’s no furniture or large items blocking any potential exits (to include windows).  If you’ve found yourself accumulating things like old newspapers or leftover hazardous chemicals, be aware of the fact that they present an increased fire hazard, so getting rid of them will help keep your family safe.

CONCLUSION

In the end, keeping your home in working order throughout the winter doesn’t have to take a lot of time or money.  If you stay on top of the little things and diligently complete them on an annual basis, then the chances that you’ll have to deal with large issues goes down exponentially.

Marie Dinsmore | The Dinsmore Team | www.dinsmoreteam.com | 770-712-7789

Tips For Purchasing a Luxury Home

Luxury Home Pool ShotIf you’ve worked hard for years in an effort to accrue a certain income level, then at some point, you’re likely to want to invest your hard-earned money into a lavish home that you and your family can enjoy.  Whether it’s a modern high-rise condo or a sprawling golf course estate, there are a few items that should be considered before purchasing a luxury home.

1.) UNDERSTAND THE SEARCH PROCESS: While most buyers have the option of perusing home listings on large real estate search engines, the house hunting process can be somewhat different if you’re looking to buy within the luxury market.  Often times, in an effort to protect the seller’s privacy, many high-end homes go unlisted and tend to be found through the Realtor’s personal connections instead of the MLS.

2.) DON’T PLACE TOO MUCH WEIGHT ON PHOTOS: Surprisingly, large homes don’t always show well in photos, especially since many of the details which make them truly amazing are better seen in person.  If you’re concerned about what is around the property, perform a search on Google Earth to get a better idea of what the area looks like, but when it comes to viewing the home itself, make a point to go beyond the pictures.

3.) WORK WITH A LOCAL EXPERT: While this is important in any real estate transaction, it’s even more important when you’re considering a luxury home.  Plain and simple, working with a knowledgeable Realtor is critical since most high-end properties offer viewings by appointment only.  By selecting a buyer’s agent who not only knows the area but has an abundance of connections, you’re more likely to have success.

4.) DOCUMENTATION IS VITAL: Even though the housing market has begun to turn around, there is still a great deal of scrutiny in the luxury market, which means financial documentation is imperative.  Generally speaking, most people who are able to afford high-end properties are working with accountants and money managers who have diligently sheltered their money; however, while this may be important wealth protection, it makes things difficult when banks are pushing for income verification.

5.) HIRE SMART ADVISORS: Since you’re the one purchasing the home, you want to be the one making the ultimate decisions; however, it’s important to have reliable advisors to help you along the way.  If you’re working with both a financial planner and a Realtor, you’ll want to make sure they’re on the same page.  Good advisors will not make your decisions for you, but they will keep you from making rash decisions that may hurt you in the long run.

In regards to hiring the proper Realtor, don’t make the mistake of assuming that all agents are the same.  Just like any other industry, real estate professionals tend to have varying specialties, so when it comes to working with someone, it’s a good idea to consider Realtors who are Certified Home Luxury Marketing Specialists (CHLMS).  This designation, which is given by the Institute for Luxury Home Marketing (www.luxuryhomemarketing.com), helps buyers feel confident that they’ve selected an agent who has documented performance in the top 10% of their market and has also successfully demonstrated their expertise in the luxury home field.

In the end, making a purchase within the luxury home market is obviously not something you just want to jump into without a lot of planning and preparation.  Purchasing a home is a massive investment for anyone; however, there’s something to be said for spending the amount of money that most high-end homes require.  Don’t get caught up in the excitement—think smart, hire smart, and make sure you’ve dotted your “I’s” and crossed all of your “t’s.”

If you’d like to speak with a Certified Home Luxury Marketing Specialist in your area, you can search for members through their website at www.luxuryhomemarketing.com, or you can contact me at your earliest convenience.

Marie Dinsmore, Certified Home Luxury Marketing Specialist | The Dinsmore Team | www.dinsmoreteam.com | 770-712-7789

In Progress: Mountain Crest by Lennar

7630562014AvalonFrontwebAs the second largest homebuilder in the United States, the Lennar Corporation has announced that they are securing the permits to build a large neighborhood of houses and townhomes just West of Cumming.

As part of Forsyth County, the Georgia division of the Miami-based company says the new division—covering 444 acres and entitled Mountain Crest—will consist of 572 single-family homes and 124 townhouses along Chamblee Gap Road.

The project, which will hopefully connect to the Big Creek Greenway’s trail network, has a completion date of 2022; however, the first initial phases are expected to be open by 2016.

The actual development calls for 1.6 units per acre, but Lennar is promising an unprecedented 200 acres of green space within the community.

For now, Lennar is going through the process of getting approval through the county, as well as the Georgia Mountains Regional Commission (which is required for all developments with 300+ lots).  Once all comments are addressed through the GMRC, Lennar will be looking to reduce the area’s required commercial and office use from 25% to zero, while also reducing the stream buffer from 50 feet to 25 feet.

Stay tuned for more updates as we get closer to seeing this wonderful new development become a reality!

Lennar-sized

 

Community Resources

WELCOME

2019 Welcome Services

The Dinsmore Team has created this handy guide for both Buyers and Sellers. The guide lists trusted service providers that we use personally and professionally. The providers listed service the Forsyth and North Fulton County areas.

2014 Complete Guide to Moving

This 20-Page Guide will be your comprehensive source for selling your home and planning your move. It includes tips for getting ready to sell, planning your move, packing and transitioning into your new home.

2014 Home Owners Tip Guide

This 20-Page Guide will help you develop an annual maintenance schedule for your home's systems and appliances to help you avoid bigger problems by taking care of them while they are small. It's also a great resource for trouble shooting malfunctions on your own, saving you time and money.


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Marie@DinsmoreTeam.com

770-712-7789